Here’s the marketing math:
Ideas that spread, win.
Boring ideas don’t spread. Boring organizations don’t grow. - Seth Godin
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“Boring organizations don’t grow” - that sounds great, but unfortunately it isn’t true what so ever. Too often we forget basic drivers for success in business. Simply being “not boring” won’t necessarily cut it.
Blog of Ronnestam — Innovative communication and advertising from Sweden with love
